Fluid Technologies
A custom WordPress build for a 30-year mechanical contracting firm that had outgrown the Wix site they built themselves — rebuilt for credibility, ownership, and room to grow.
The Problem
A self-built Wix site that didn't reflect 30 years of experience.
Fluid Technologies had built their own site on Wix — a reasonable starting point, but the platform's template constraints left them with sparse content and limited flexibility. For a B2B contractor where the website is often the first thing a facility manager or project engineer looks at before picking up the phone, the gap between the work they do and the site representing them was real.
An ongoing subscription for a ceiling they had already hit.
Wix kept them locked into a template structure that couldn't grow with them. Adding service depth, adjusting layout, or building out content all ran into the same wall. They were paying monthly for a builder that was actively limiting what their site could do — and they had outgrown it.
What Was Built
Platform
Migrated off Wix to a WordPress stack they own outright.
We moved the site from Wix to a hosted WordPress build using Elementor — no more subscription to a builder they'd hit the ceiling on. WordPress gives them a platform with no artificial limits, and Elementor gives their team a visual editor they can use without a developer. The content is theirs to manage and grow.
Architecture
Four pages built around their actual service lines.
Home, about, services, and contact — structured to surface the full breadth of what Fluid Technologies does: process piping, plumbing, fabrication, refrigeration, welding, HVAC, food process systems, and livestock wastewater treatment. Every discipline gets a real presence on the services page instead of being omitted or buried.
Design
Mobile-first and built to project credibility.
Contractors and facility managers frequently look up vendors from a job site, so the site was optimized for mobile throughout — not as an afterthought, but as the primary context. The design was built to project the kind of credibility that makes a commercial client confident they're calling the right company.
Outcome
Fluid Technologies now has a professional, owned web presence that matches the weight of the work they actually do. They moved off Wix to a hosted WordPress stack they control outright — no subscription fees to a builder they'd outgrown, and no ceiling on what the site can become. Their full range of services is surfaced and searchable, and they have room to grow their content on a platform they own long-term.